Beyonce's Ivy Park collaboration with Adidas has continued to grow with each collection released. The 3rd collection was just announced and has been created to be a mixture of ski wear and streetwear. Beyonce has dubbed it "Icy Park".
Ski wear has always had a factor in urban fashion going back to the 90s which featured trends that included puffer jackets and ski goggles. The new Ivy Park collection seems to perfectly capture winter comfort with a preview that includes shots of cozy sweatsuits, sneakers and a long faux fur coat.
The campaign also features celebs Hailey Beiber and Gucci Mane. No specific release date has been announced, just "coming soon."