Verzuz, the streaming program that saw artists "battle" one another with their catalogues, created by Timbaland and Swizz Beatz which rose to prominence during the Covid-19 pandemic has officially been acquired by social media platform Triller. The deal was announced by both parties Tuesday. The exact financial details of it have not been released but both Timbaland and Swizz Beatz will become shareholders in Triller. The pair have also stated they are giving part of their equity to all 43 artists who have taken part since the inception of Verzuz.
“This is a momentous occasion not only for Verzuz and Triller but the music business as a whole,” Swizz Beatz and Timbaland said in a joint statement. “By putting Verzuz in the Triller Network ecosystem and expanding the Verzuz brand to be side by side with the powerful Triller app, we will be able to continue to grow and evolve the music business as a whole, as we have been doing. To have partners in Triller who share our vision, specifically to celebrate and elevate the amazing artists who continue to shape culture around the world and give the consumer more direct access, is game changing.”
"With this acquisition, Triller continues its evolution to be at the center of culture and the center of music," Sarnevesht and fellow Triller Network shareholder Ryan Kavanaugh said in a joint statement. "Who better to help shape Triller's music future than the top artists in the world overseen by Timbaland and Swizz?"
Relive the music from your favorite Verzuz with our playlist featuring the performers from the series.